Brightly-lit displays can inspire energy and action, while displays that use subdued lighting can help people slow down or feel more relaxed. In some cases, lighting can also influence people’s moods and behaviors.
If you want to highlight certain items more than others, then placing them under brighter lighting is a good idea. When used properly, lighting can help draw customers’ attention to specific parts of your store or display. Needless to say, colors matter a great deal in visual merchandising, so choose your palette wisely. Black, on the other hand, can represent luxury, so it’s commonly seen in high-end boutiques. Meanwhile, the color blue can convey trust and responsibility which is why it’s popular in the realm of financial services. Red, for example, conveys energy and urgency which is why it’s often used in “SALE” signs. Colorsĭifferent colors can evoke various emotions and behaviors in consumers. Displays-regardless of how much merchandise they have-must be kept neat and organized at all times. That being said, having more items doesn’t mean you should create a cluttered environment. On the other hand, if you’re hosting a large sale and want to communicate that shoppers can get more bang their buck, then having additional products on display may make sense. If you’re trying to position an item as one-of-a-kind or exclusive, then it makes sense to put more space around it. Keep this concept in mind when crafting your displays. Meanwhile, discount retailers have a tendency to fill up their shelves with more products, leaving less space between items. In retail, customers often equate space with luxury, which is why it’s common for high-end brands to put a lot of space between merchandise when displaying them in-store. The amount of space between products can convey volumes. One thing you could do is create an outfit featuring those fresh items, and place them on a mannequin at the center of your window display. Let’s say you’re an apparel store manager who wants to showcase your new arrivals.
Typically placed at eye-level, your focal point could be an item (or a group of products) you want shoppers to notice. The focal point is the part of the display that you want people to focus on. Various components come into play when crafting visual merchandising displays, but the elements below are arguably the most important ones. What are the 5 key elements of visual merchandising? Additionally, visual merchandisers help organize a store’s products so that it’s easier for customers to find exactly what they’re looking for. The purpose of visual merchandising is to attract and engage customers and motivate them to make a purchase. What is the purpose of visual merchandising? Independent retailers, on the other hand, have more control over what the displays look like and more room for creativity. In larger companies, merchandisers work hand-in-hand with the retail marketing teams to build product displays that fit with the brand’s image and guidelines. Typically, merchandisers will group related products together and use signage to communicate their features and benefits. Visual merchandising is a widely-adopted practice in the retail industry where merchandisers develop floor plans and three-dimensional product displays to organize and showcase products and maximize in-store sales.
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